R–R STUDIO
R–R STUDIO
— Sr. Designer & Art DirectorMultidisciplinary creative who excels in brand design, art direction, design systems, leading, and collaborating in visual communication. Exploring unexpected possibilities through creative storytelling.
Currently at Airbnb, previously worked with Apple, Squarespace, Meta, TBWA Chiat Day, Mother Design, Doubleday & Cartwright, Buck, Folklor LA, and other incredibly talented people for over 10 years.
( ART DIRECTION BRAND DESIGN | IDENTITY SYSTEMS | MARKETING | ENVIRONMENTAL | STRATEGY )
ACUITY SCHEDULING
Brand Refresh
Collaborated with the in-house design team at Squarespace to build a complete 360 brand refresh for Acuity. The project involved creating the brand identity, brand launch film, art direction, photoshoot, animation, and product development. It was a seamless cross-collaboration between Squarespace and the Acuity team, all under one talented roof.
Acuity / Concept / Branding / Guidelines / Art direction / Film launch / Strategy
SQUARESPACE
Marketing & Film
Make The Next Empire is a series of mixed media films that told the story of 3 Creators turning a simple act of creation into an empire, all with the tools of Squarespace. Worked alongside Man vs Machine to bring this to life in a way that 3D and film come together.
SQSP Campaign / Branding / Art direction / Web / Campaign
VENICE BEACH F.C.
Creative Direction
Venice Beach Football Club, is a group of passionate soccer players who gather at the famous Venice Beach basketball courts for pickup games at the Estadio de Dogtown. They have built a tight-knit community around their love for the sport, hosting tournaments, a youth development program, international collaborations, and even attracting some of the biggest names in soccer. Their goal is to grow the game in the neighborhood, cultivate future club legends, and showcase soccer’s impact on Venice. It's an honor to play and be a part of this community and to share their story,
VBFC is Life / Branding / Art direction / Apparel / Production / Goals
SQUARESPACE
Marketing & Film
Worked on the launch of the new Squarespace 7.1 website layout editor. Fluid Engine is the next generation website design system that reimagines drag-and-drop technology for a truly customizable, fast, and easy website design experience for desktop and mobile.
New Product Launch / Branding / Web / Film launch / Campaign / Social
APPLE
Product launches
Apple / Art direction / Product design systems / Branding / Campaign / Interactive
AIRBNB
Disruption Marketing
While at TBWA Chiat Day we developed a platform that helped Airbnb find its voice to reach a global audience and bring them into the Airbnb community. I made campaigns and films that taught people to stop traveling like tourists and to Live Like a Local.
Belong Anywhere / Concept / Branding / Campaign / OOH
WAV MEDIA
Brand Refresh
In collaboration with Doubleday & Cartwright, I worked on WAV Media's fresh new look aimed at creating a powerful visual identity that resonates with music audiences and fits modern live-streaming spaces. The update, which incorporates a new logo, typography, and design system, was thoughtfully crafted to deliver an updated visual brand identity.
WAV Rebrand / Branding / Art direction / Guidelines
Let's Fight The Ugly